I have 14+ years of experience designing digital products, focusing on all the aspects of the product lifecycle. While pursuing my master’s at Academy of Art University, I co-founded Scooter Interactive, a design studio that built products and solved brand challenges. 

As Sr. Visual Designer at Intuit, I learned the value of staying close to the customer and designing experiences that delight users. I designed SEO templates which resulted in a 17% increase in paying customers.

As Lead Product Designer and Evangelist at Replicon, I advocated for design thinking and focused on a user-centric design approach, helping establish standards across the company’s growing line of products. As part of the team, I launched a Replicon user community on "Get Satisfaction" to gain insight and improve our product. I collaborated with engineers and stakeholders to design and build across all touch points, increasing satisfaction and productivity for 7,800 companies like Moody's, Facebook, DeVry University, Yelp, Dropbox and more.

I'm a product designer with a strong focus on UX design and product strategy. 

Moving majors from Fashion design, Screen printing and political science, Kruti became a Product designer some time in the 1999s. She jumped to learning DOS as her first coding language. The experience was so bad she never wanted to go back. But just in time she got addicted to Adobe 5.5 which inspired a whole new way of designing. The learning curve for Kruti, was fast which then lead to job opportunities with online advertising firms such as TribleDDB and Interactive Avenues clients; ESPN, Honda Civic, Colgate Palmolive and more.  After learning the marketing side of a business I decide to pursue a master degree in design. 

Kruti pursued her master’s in Web Design New media at Academy of Art University. With few internships While pursuing her masters she co-founded Scooter Interactive, a design studio that built products and solved brand challenges gaining entrepreneurial experience. Clients; Pollination connection, Kinzaa, imusti, 1-page proposal

As Sr. Visual Designer at Intuit, I learned the value of staying close to the customer and designing experiences that delight users. I designed SEO templates which resulted in a 17% increase in paying customers.

As Experience Design lead and Design Evangelist at Replicon, I collaborated with engineers, product managers and stakeholders to deliver a strategic and consistent end-to-end experience for 1.5 million users midsize to enterprise 7,800 business like Moody’s, Facebook, Devry university, Yelp, dropbox and more. 

I managed designs for multiple products and features at various stages of the product life cycle. some of the notable projects are Smart notifications, easy invoicing, 

I have experience crafting innovative design processes optimized for Replicon, including remote team members worldwide. My design work demonstrates fluency in visual design, design thinking and team collaboration, and specializing in responsive web and native mobile design.

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